The monolithic voice-activated digital assistant will, when instructed, play music for you, read headlines, add items to your Amazon shopping cart, and complete any number of other tasks. Ira Glass, the host of This American Life , has explored this phenomenon, too. Adrienne LaFrance is the executive editor of The Atlantic. And, a spokesperson reminded me, Alexa can be activated with one of 3 words: Alexa, Amazon, or Echo—though some customers have complained they want more options. This may also be part of a larger tendency for the makers of anthropomorphic technologies, like robots, to play up cute and non-threatening qualities as a vehicle toward social acceptance. The whole point of having a digital assistant is to have it do stuff for you.
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