In the late s and early s KROQ was quickly becoming one of the most influential radio stations in broadcast history. New wave declined in popularity and electronic dance bands, such as Depeche Mode and New Order , started getting more airplay on the station. Although considered one of the legendary radio stations in the country and still a strong revenue generator for parent company CBS, ratings for KROQ have been rather depressed over the last couple of years. Shadoe Stevens once again left the station and Rick Carroll took over as program director in and took all of the new music and combined it in a Top 40 formatic structure. Originally located at S. Britton aka "Doc on the Roq" and Lisa May after deciding to drop news and traffic. Retrieved — via NYTimes. They pride themselves on being "world famous" for their discovery of up-and-coming artists and are often the first US station to promote new rock bands before their large-scale success.
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