He sold his rouges and creams at the World's Fair , operating under the newly re-spelled name Max Factor. He became well-known when a traveling theatrical troupe wore Factor's cosmetics to perform for Russian nobility. Amit Kochavi is Max Factor's great-great-grandson. Max Factor is mentioned in the classic song, "Hooray For Hollywood. As a result, virtually all of the major movie actresses were regular customers of the Max Factor beauty salon , located near Hollywood Boulevard. He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include Jean Harlow 's platinum hair, Clara Bow 's bob, Lucille Ball 's false lashes and red curls, and Joan Crawford 's "Hunter's Bow", or overdrawn lips. From Wikipedia, the free encyclopedia. Factor, born to a Jewish family in Poland in Archived from the original on 3 March
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